Privacy Policy

This Privacy Policy describes how Forzelite (“Forzelite,” “we,” “us”) processes personal data in connection with our strength & conditioning platform and related websites and applications (the “Services”). It explains the categories of data we handle, why we handle them, and the choices and rights available to you.

We act as a data controller for data we collect about visitors and account holders, and as a data processor for athlete and program data that our customers (coaches and organizations) submit to the Services. Where we act as a processor, our handling of that data is governed by our customer agreements and the Data Processing Addendum.

We may collect the following categories of personal data:

• Account data — name, email address, role, and organization details provided at signup.
• Athlete and performance data — training programs, session logs, recovery metrics, and related inputs submitted by coaches or athletes.
• Billing data — subscription and payment metadata (payment card details are handled by our payment processor, not stored by us).
• Usage and device data — log data, IP address, browser type, and aggregated product analytics.
• Communications — messages you send to our support or sales teams.

We use personal data to:

• provide, maintain, and improve the Services;
• authenticate users and secure accounts;
• process billing and manage subscriptions;
• provide support and respond to requests;
• generate aggregated, de-identified insights and analytics; and
• comply with legal obligations and enforce our terms.

Where the EU/UK General Data Protection Regulation applies, we rely on the following legal bases: performance of a contract, legitimate interests (such as securing and improving the Services), compliance with legal obligations, and consent (for example, non-essential cookies). You may withdraw consent at any time without affecting prior processing.

We use strictly necessary cookies to operate the site and, with your consent, optional analytics technologies to understand usage. You can manage your choice at any time through the cookie banner presented on your first visit. Declining optional cookies will not affect access to the core Services.

We do not sell personal data. We share data with service providers (subprocessors) who process it on our behalf under contractual safeguards, and where required by law or to protect rights and safety.

The following categories of subprocessors may process personal data on our behalf. This list is a template and will be reconciled with the verified production vendor list before launch.

We retain personal data for as long as needed to provide the Services and for legitimate business and legal purposes. Customers can request deletion of athlete and program data subject to applicable retention obligations.

Depending on your location, you may have rights to access, correct, delete, port, or restrict processing of your personal data, and to object to certain processing. To exercise these rights, contact us using the details below.

The Services may be used to manage data about minor athletes by their coaches and guardians. Where applicable (for example, under FERPA or similar regimes), such processing is governed by our customer agreements and the appropriate parental/guardian consent collected by our customers.

We implement administrative, technical, and organizational measures designed to protect personal data, including encryption in transit, role-based access controls, and tenant data isolation. No method of transmission or storage is perfectly secure.

For privacy questions or to exercise your rights, contact us at privacy@forzelite.com.